Three steps. One upload.
A full week of Instagram content.
You film your life. We turn it into a week of Reels, Stories, and Carousels — formatted, captioned, and sequenced as a story arc. You spend 25 minutes reviewing. Everything else is automated.
9 hours vs 25 minutes.
Same output. Same quality. Radically different time investment.
9–11 hrs
25 min
Three steps. That’s the whole process.
No learning curve. No new software to master. You already know how to film — let us handle the rest.
Monday – Saturday
Film your week. Don’t think about editing.
Use whatever camera you have. DJI Pocket 4, iPhone, GoPro, Insta360 — doesn’t matter. Film what happens. Your morning routine, your work sessions, the moment something went wrong and then got fixed. 30 minutes of filming per day is plenty. You’re not shooting a movie. You’re capturing your week.
Sunday evening, 10–15 minutes
Upload Sunday evening. We work overnight.
Transfer your footage to a folder. Drag it to the upload zone. That’s it. While you sleep, the Narrative Engine goes through everything — identifying story beats, assigning clips to formats, writing captions, sequencing the week. Processing usually takes 2–4 hours.
monday_morning_routine.MP4
2.1 GB
wednesday_workspace.insv
4.8 GB
friday_results.MOV
1.3 GB
Monday morning, 20 minutes
Review Monday morning. Approve in 20 minutes.
You wake up to a full week of content drafts in your dashboard. Three Reels. A Story sequence for each day. Two Carousels. All captioned. All sequenced as a narrative arc. You watch each one, make any edits you want, and approve. Done. Your week of content is ready to post.
What lands in your dashboard every Monday.
Every format. Every day. Done.
- Hook clip selected automatically
- Narrative arc across the 3 reels
- Caption + hashtag set included
- Cover frame suggested
- Daily story arc per day
- Text overlays written & placed
- Teaser → content → CTA structure
- Link sticker slot pre-marked
- Slide structure: story → insight → CTA
- Headlines written for each slide
- Branded template applied
- Caption optimized for saves
The Narrative Engine
It’s not just clipping and captioning. The Narrative Engine reads your week as a story — finding the arc, the tension, the resolution. It knows which clip should open the Reel. It knows the caption should do something different on Tuesday vs Thursday. It connects your content across the week so followers feel like they’re watching a series, not random posts.
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1Scene identification. Every clip is tagged by moment type — arrival, problem, process, win, reflection, behind-the-scenes.
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2Story arc mapping. Clips are arranged into a weekly arc with a Monday hook and a Friday resolution.
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3Format assignment. Each moment is routed to the right format — raw moments to Stories, best clips to Reels, insights to Carousels.
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4Caption writing. Captions follow the tone and format that performed best for your account — rewritten fresh every week.
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5Learning Loop. After each week, performance data feeds back in. The Engine adjusts what it picks, how it writes, and what it prioritizes.
Works with every camera you already own.
No proprietary hardware. No adapter. No new gear to buy. Upload from any device, any format.
The thing that surprised me most is that my content actually got more personal after switching, not less. I thought automation would make it feel generic. It didn’t. Because it’s using my actual footage, my actual week, my actual life — it just edits it faster than I ever could.
HEVEA Pulse vs manual editing.
Three differences that matter if you’re building an audience while running a business.
Explore the features.
Ready to try the
25-minute content week?
Start your first week. Upload Sunday evening, review Monday morning. See the difference for yourself.
No setup fees. Cancel anytime. 14-day free trial.